June 12, 2022


Search the internet and you'll find all kinds of articles and questions about how to design a website, how to get the site indexed in search engines, how to drive traffic to that website, and how to effectively use social media for business. But that's not really what you want to know, is it?

You're not staying up till 3 am searching Google to find out the latest search engine optimization technique — guaranteed to get you top rankings on even the most competitive keywords. You're not even looking for the best Facebook business page applications to entice your friends and network members to your website. If you really think about, you'll realize that you and all the other Internet marketers and ecommerce store owners out there are really looking for one thing:

How do I make money from my website?

To make your website work for you, you need to do these four tasks:

  • Create a website that speaks to your target audience
  • Optimize your calls-to-action to drive conversions
  • Improve your website's user experience and design
  • Build trust with your website visitors

You may have heard stories from people like me, who tell you how easy it was to get web traffic in the early 2000s. Back then, you just needed to find your target market's favorite online hang out and let them know what you offer. That's how I built my web design and hosting business. As one of just a handful of ecommerce providers in my market, people flocked to my service.

Today, many of those large communities have fragmented and are already full of people offering almost exactly what you have. In order to get your market's attention, you have to rise above the noise and get their attention. Not only that, you need to build their trust and encourage them complete a purchase.

So what's a savvy business owner like you to do? Here are the things I've learned over the years that can help you build a website that sells:

About the Author

Michelle Boyd Waters, M.Ed.

Michelle is an entrepreneur, writer, and teacher. She is the founded Watersweb Hosting in 2002 and sold the ecommerce hosting company in 2009. She is now owner and founder of reThink ELA and Creatorpreneur Collab. In her spare time, she is also a doctoral student at the University of Oklahoma.

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